5 Tips to Get More Clients For Your Cleaning Company

Looking for ways to get more cleaning clients and grow your cleaning company faster? Whether you’re just starting out or want to fill your calendar with high-paying jobs, cleaning business marketing is a must if you want to survive this industry. These strategies will help you stand out in your local market and win loyal customers.

Key Takeaways

• To get cleaning clients, start by creating and optimizing your Google Business Profile and listing your services on local directories.
• Use social media and community platforms to market your cleaning business, posting before-and-after photos and local hashtags to boost visibility.
• One of the best referral ideas for cleaning companies is to offer discounts or rewards for client referrals—this strategy can outperform paid ads.

Here are proven, easy-to-implement marketing strategies to help you attract more clients. Including tips on how to get commercial cleaning clients, boost referrals, and stay top of mind—all without sounding salesy or spammy.

A cleaning business, if done right, can be one of the most profitable businesses. The reason is that people need cleaning services throughout the year. There are no seasonal sales, and you can hit it big the entire year.

People move to new homes and move their office locations quite often. In these scenarios, they need expert help with cleaning and sanitization. So, cleaning companies have lots of business opportunities throughout the year. These opportunities double up during the festive and holiday season when the time for spring cleaning comes.

However, you need a good client base to earn profits throughout the year. So, the big question is how to get clients for a cleaning business? There are several ways to do that. We have shared some of them to help you boost your cleaning business. Let’s have a look:

1) Help Prospects Reach You Out With Ease

Where can your prospects find you? Does your cleaning company have an online presence? If you have a website, make sure they sign up without hassle. It is crucial because most users hate a lengthy and complicated sign-up process.

If your sign-up form asks too many questions and details, the users will abandon your website and move on. So, keep your sign-up process simple and easy. It should be short and less demanding.

Also, when you have a website or social media presence, you must leave your contact information there. Whether it is your email, phone number, or other details, do not forget to mention your contact details. Make sure they are easily accessible by the prospects. Many prospects give up on a cleaning company if it does not respond in time. There are very few chances that they will call you or reach you out again. So, the contact details should be correct, accessible, and updated.

2) Stand Out with Exceptional Services and Offers

When choosing a cleaning company for their home or business, your prospects have many options. So, why would they choose you?

To stand out from the crowd, you need to show how you are different and why should your prospects trust you? The best way to do that is by offering some exceptional services and offers. You can describe your working process, letting them know how you do things differently.

For instance, if you use a cleaning services management system, you can mention how that helps your company work efficiently. You can state the GPS time tracking for cleaning crews and other features that such systems offer. These features will convince your prospects that you are a tech-powered cleaning company doing everything right to deliver top-notch services and experience to your clients.

You can showcase this information on your brochures, website, social media, etc. If you don’t use such management tools and are looking for the same, get in touch with Novagems. Our cleaning management system is all you need to stand out!

3) Reach Out to Your Prospects

If you wonder “how to get clients for a cleaning business?” and do not plan to reach them out, you are missing out on business opportunities. Your prospects will not come to you all the time. To ensure better exposure for your cleaning company, you need to reach out.

For this, create a list of your prospects based on the services you offer. It can be homeowners, business owners, builders, etc. With the help of this list, start looking for the contact information of these prospects and reach out.

There are many ways to reach them out. You can contact them by phone calls, emails, social media DMs, etc. With personal contact, you can explain your services better to the clients and let them know how you use GPS time tracking for cleaning crews. It gives you a chance to impress and convince your prospects.

Whatever method you choose, make sure you choose a professional way of contacting your potential clients. During discussions, be polite and forthcoming. Ask for appointments or check if they are busy before starting the pitch.

4) Run a Referral Program

“Refer to your friends, and enjoy 5% off on your next bill!”

It looks like a solid marketing strategy, and it works like a charm. Running a referral program might require some planning and strategizing. However, it can bring many new clients on board. You can automate the referral program by hiring experts or signing up with websites that offer such services.

So, the next time your cleaning company finishes a cleaning job, leaving your client super-satisfied, you can ask them to spread the word. Provide them a referral code that gives them a 10% off on their next service. They will do it!

The referral program will help you gain new clients from your clients’ network, and it is the best strategy for cleaning companies. If you use a cleaning services management system to communicate with your client, you can share the referral code with them through the system as well.

5) Plan a Marketing Strategy

As we said, if you want your clients to notice your cleaning services, you need to reach them out. Planning a marketing campaign for your cleaning company is a must. You can use online marketing, offline methods, or choose both - it depends on where you can find your prospects. For online marketing, a company website and social media presence are crucial. Also, you can go for email marketing, ad campaigns, etc. For the best results, hire experts to do the heavy-lifting for you.

For offline marketing, brochures and flyers are an old-school yet effective method. You can personally reach out to your prospects and market your cleaning company through a discussion. While the world is tech-savvy these days, we suggest you go for digital marketing with a hint of offline marketing. A good combination of both strategies will work best for your cleaning company.

Other Marketing Strategies That You Can Apply

Build Your Local Online Presence

The first step to getting more clients is making sure people can find your cleaning business online. Here’s how to build a strong local presence:

• Create or claim your Google Business Profile This is the #1 tool for showing up in local searches like “cleaning company near me.” Add photos, services, working hours, and collect reviews.
• List your business on directories Use platforms like Yelp, Thumbtack, Nextdoor, Angi, and Bark. These help customers discover you even if you don’t have a website yet.
• Optimize for local SEO Add city or neighborhood names to your website and social media (e.g., “Move-out cleaning in Austin, TX”). This helps you rank better when people search locally.

87% of people look online first when hiring a local service provider (BrightLocal, 2024).

Leverage Social Media + Local Groups

Social media isn’t just for memes; it’s a powerful tool to get cleaning clients without spending a dime.

• Post before-and-after photos of your cleanings. These are real proof of your work and get great engagement.
• Use Instagram Reels or TikToks to show quick cleaning tips or time-lapse videos of jobs.
• Join Facebook and Nextdoor groups in your local area. Share tips and helpful advice—not just promotions. When someone asks for recommendations, your name will stand out.
• Use hashtags like #CleaningTips, #CleanWithMe, and your local area (e.g., #HoustonCleaning).

Pro tip: Commenting on local group posts builds relationships and trust, before you even pitch your services.

Create a Referral Program That Works

Word-of-mouth is still the most powerful marketing tool. A good referral program gives people a reason to talk about your business.

Best referral ideas for cleaning companies:

• Give $25 off to both the referrer and the new client.
• Offer a free service upgrade (e.g., oven cleaning) instead of cash.
• Run a monthly “refer & win” giveaway (Amazon gift card, local restaurant voucher).
• Use a simple referral form with names and numbers—no fancy tech required.

Ask happy clients to refer you right after a job, when the results are fresh and they’re most likely to rave about you.

Partner with Local Businesses

One of the smartest ways to grow a cleaning company is by teaming up with businesses that already serve your ideal customers.

Great partnership ideas:

• Realtors and property managers → Offer pre- or post-move cleanings.
• Home renovation contractors → Provide post-construction cleaning.
• Laundry and dry-cleaning services → Bundle or cross-promote services.
• Gyms, salons, clinics → Offer regular commercial cleaning packages.

Make it easy: offer them a commission for every client they send your way.

Use Email & SMS Marketing to Stay Top-of-Mind

Most people won’t book the first time they see you, but staying in touch increases your chances.

How to do it:

• Collect emails and phone numbers from every client.
• Send monthly newsletters with cleaning tips, seasonal discounts, or reminders (e.g., spring deep cleans).
• Use tools like Mailchimp, Sender.net, or even WhatsApp for business.
• Automate appointment follow-ups and check-ins with SMS.

This helps you stay visible, build trust, and turn one-time customers into regulars.

Run Paid Ads Strategically (Optional Budget)

If you have a little money to invest, paid ads can give your business a big visibility boost.

Where to start:

• Google Ads: Target searches like “deep cleaning service near me” or “move-out cleaning in [your city].”
• Facebook/Instagram Ads: Show real photos of your work + client testimonials.
• Boost your best posts: If a Reel or photo post is getting good engagement, boost it to reach more locals.

Keep it simple. Start with $5–$10/day and test which messages and offers get the most clicks.

Deliver an Amazing Customer Experience

You can have the best marketing in the world, but nothing beats doing a great job and making people happy. Happy customers = repeat business and referrals.

Here’s how to impress every client:

• Show up on time and in uniform.
• Send a reminder before every appointment.
• Leave behind a small thank-you note or discount for next time.
• Ask: “Was everything cleaned the way you expected?”
• Follow up a few days later to make sure they’re satisfied.

This kind of care makes people remember—and recommend—you.

According to ZenMaid, 80% of cleaning businesses say customer satisfaction is their top referral driver.

How Novagems can Help

Novagems provides solutions for task management to businesses offering services in security, cleaning, healthcare, etc. Our task management solutions help managers and supervisors keep track of their staff through a feature-packed software program. With our system, you can create regular schedules, track your staff’s locations, communicate with clients, generate and share inspection reports, and whatnot! Our management system is easy to use and works on both ends - the managers and the staff. It ensures better management and smooth communication within an organization.

Final Thoughts

If you’re wondering how to get more clients for a cleaning business, it starts with visibility, trust, and consistency. Combine online marketing, local outreach, and great service, and your cleaning company will grow faster than you think.

Whether you’re looking to get residential or commercial cleaning clients, these strategies will help you fill your schedule and build long-term success.

If you are looking for new clients, Novagems can help you stand out! Our system makes your services tech-fueled, fast, and more effective. Ensure the best performance of your staff with our task management system. Contact us today for a free consultation and easy integration process. We are happy to help!